How I Operate

How I Operate

I work at the intersection of hardware product development, strategy, and organisational alignment. My experience spans four connected areas.

Innovation Strategy
Defining product vision, identifying growth opportunities, shaping value propositions, and translating ambition into focused roadmaps grounded in technical and commercial reality.

Hardware Product Management
Building and scaling physical product portfolios from early concept to launch and beyond. Aligning engineering, design, and commercial teams around clear priorities and measurable outcomes.

Journey and Ecosystem Management
Structuring customer journeys, partner ecosystems, and product-service interactions to create clarity across markets and touchpoints.

Design Operations and Transformation
Strengthening ways of working, clarifying decision structures, and supporting product and design organisations through periods of growth and change.

Typical Context

I usually operate alongside Design Directors, VPs of Product, Innovation Leaders, and Business Executives in international B2C organisations. (Based in Malmö, Sweden. I work across the Nordics and internationally)

If you need support with the following scenarios, reach out:

• A new product area needs direction and structure

• A hardware portfolio needs focus and alignment

• Growth ambition exceeds current organisational capability

• Product and design teams need clearer priorities and stronger decision/collaboration frameworks

• Innovation efforts need to translate into scalable offers